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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Portfolio Management | 10% | - Portfolio Planning
|
| Topic 2: Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Topic 3: Product Innovation Process | 15% | - Development Process
|
| Topic 4: Product Innovation Strategy | 20% | - Opportunity Identification
|
| Topic 5: Market Research | 10% | - Customer Insights
|
| Topic 6: Culture Teams and Leadership | 10% | - Organizational Culture
|
| Topic 7: Product Innovation Management | 20% | - Innovation Execution
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
A dairy product manager has discovered a new microorganism that may have significant health benefits (probiotic). The company decides to initiate a significant reseatch program to prove these health benefits. It plans to use the probiotic in a range of product including yogurts, health drinks and instant formula. This is an exapme of what type of strategy:
- A. Marketing
- B. Line extension
- C. Platform
- D. Technology
Correct Answer: C 🗳️
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According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the most popular tools for managing the NPD portfolio were which of the following?
- A. Bubble diagrams and checklists
- B. Financial method and checklists
- C. Business strategy and bubble diagrams
- D. Financial method and Business strategy
Correct Answer: D 🗳️
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Mary is a product manager for ACE Electronics. Sha has been asked by the senior management executive to prepare a list of criteria as a basis for evaluation of new opportunities to be included in the new products portfolio. She presents the following list: potential market share, potentil contribution to company profitability, availbility of product development resources. MAry has omitted the moist important criterion form her list. What it is?
- A. Alignment with the company's new product strategy
- B. Support from the chief executive
- C. Sufficient marketing budget
- D. Sufficient manufacturing capability
Correct Answer: A 🗳️
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Gates are defined as decision points based on deliverables, criteria, and outputs. Outputs include?
- A. The highs and lows of impact and probability
- B. Go, kill, hold, recycle decisions
- C. Financial statements
- D. Yes or no decisions
Correct Answer: B 🗳️
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I. Use a staged and gated NPD system
II. Use dedicated project members
III. Watch for triggers that indicate a succeeding activity can begin before its predecessor is complete IV. Use prototyping to set the pace
- A. II, III, IV
- B. I, III, IV
- C. I, II, III
- D. I, II, IV
Correct Answer: D 🗳️
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