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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 20% | - Extension product selection and implementation - Data model design for personalized messaging - Marketing Cloud Connect configuration and troubleshooting |
| Topic 2: Account Configuration | 12% | - Reply Mail Management setup and resolution - Account hierarchy design and management - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting |
| Topic 3: Automation | 20% | - Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation |
| Topic 4: Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution recommendation and long-term maintainability - Requirements gathering and analysis |
| Topic 5: Messaging | 11% | - Personalized content design and delivery - Cross-channel messaging strategy - Deliverability and compliance management |
| Topic 6: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:
Northern Trail Outfittersは、APIを介してデータ拡張機能に購読者用の行を継続的に追加し、その日に毎月の支払いリマインダーを受け取るべき購読者を登録しています。同社は、Journey Builderを使用して支払いリマインダーメールを送信したいと考えています。
正しい加入者を処理するためには何が必要でしょうか?
- A. 連絡先評価 > すべての記録を評価する
- B. 連絡先評価 > 新規レコードのみ評価
- C. 旅程設定 > 連絡先からメール属性を使用する
- D. 旅の設定 再入場不可
Correct Answer: B 🗳️
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分析チームは、営業チームにタイムリーな最適な次の行動を提供するために、メールの指標(送信数、開封数、クリック数)に関する1時間ごとの最新情報を入手したいと考えています。
チームはどのような方法を用いるべきか?
- A. トラッキング抽出
- B. データビュー
- C. 定期報告
- D. ログを送信
Correct Answer: A 🗳️
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Northern Trail Outfittersのマーケティングチームは、マーケティングマネージャー、マーケティングスペシャリスト、グラフィックデザイナーで構成されています。チームはMarketing Cloudを使い始めたばかりで、コーディング経験はほとんどありません。現在は、ExcelとVLOOKUP関数を使ってメールの受信者をセグメント化し、Marketing Cloudにインポートしています。
セグメント化における長期的な自立を可能にするために、どのような解決策を推奨すべきでしょうか?
- A. クエリ活動
- B. データフィルタ
- C. 属性グループ
- D. 出版物一覧
Correct Answer: B 🗳️
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Northern Trail Outfitters(NTO)は、過去6か月間に購入履歴のない購読者に対し、メッセージを送信したいと考えています。顧客は複数のメッセージングチャネルに登録している場合が多く、NTOはすべてのチャネルで同じメッセージを伝えたいと考えています。
どのフローが彼らのニーズを満たすだろうか?
- A. 輸入アクティビティ > 意思決定分割 > 旅程アクティビティ
- B. クエリアクティビティ > APIイベント > Automation Studioアクティビティ
- C. クエリアクティビティ > データ拡張入力ソース > ジャーニーアクティビティ
- D. Salesforce エントリー イベント > クエリ アクティビティ > Automation Studio アクティビティ
Correct Answer: C 🗳️
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分析チームは、メッセージの性質上、法的義務を確実に履行するために、トランザクションメールの指標、特に送信済みと未送信に関するリアルタイムの更新情報を取得したいと考えています。
このシナリオでは、どのような方法を提案すべきでしょうか?
- A. イベント通知サービス
- B. 送信オブジェクト上のデータ取得
- C. 送信ごとにデータビューのエクスポート
- D. プラットフォームイベントAPI
Correct Answer: A 🗳️
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