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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

A) From Name
B) Hyperlinks
C) Subject Line
D) Send Count

2. While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?

A) Create a Test data extension that contains the five content variations the two team members need to validate.
B) Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
C) Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
D) Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"

3. When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A) All subscribers List
B) Publication List
C) None of the above
D) Group List

4. What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

A) Address Book Strategy - add address book tool to your emails.
B) Ensure all subscribers have given you permission
C) Subject line recognition
D) Identify the message as an advertisement
E) Add how the subscriber subscribed to your email

5. Identify the best practices for interacting with potential and active subscribers. (Choose 3)

A) Buy email lists
B) In store loyalty programs
C) Opt-in via SMS in not Opt-in via email (And vice versa)
D) Permission is specific to an address even if you know others.
E) Opt-ins are brand specific, don't share with other brands.

Solutions: