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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Onboarding and Integration | - Third-party data integration - Data ingestion methods |
| Audience Segmentation and Management | - Identity resolution and profile management - Audience creation and segmentation rules |
| Campaign Activation and Data Usage | - Audience activation workflows - Integration with marketing channels |
| Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Oracle Marketing Cloud Data Management Platform Fundamentals | - Core concepts of Oracle DMP - Platform architecture and components |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. What is the definition of a regex pixel?
A) It is used for DCO campaigns.
B) It is a pixel for transmitting audience data out in real time at the time of page load.
C) It is a javascript tag used for sending user level category information back to the browser.
D) It is a pixel used for ID swapping.
E) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
2. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.


A) Option B
B) Option D
C) Option A
D) Option C
E) Option E
3. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
A) It takes one week after rule creation for data to be mapped to prescribed categories.
B) The old rules must be purged prior to running the newly created rule.
C) In addition to the classification rule, you also need to configure a chint rule.
D) You must wait at least thirty minutes after creating a classification rule to start using it.
4. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)
A) The campaign did not have a set end date.
B) The campaign did not have labels associated with it.
C) The campaign priority was not set.
D) The IDs Delivered section was not configured.
E) The campaign status was set to Idle.
5. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
A) Oracle owned and managed Amazon S3 Bucket
B) Client owned and managed Amazon S3 Bucket
C) Client owned Google Cloud Storage
D) Oracle owned and managed SFTP location
E) Client owned and managed SFTP location
Solutions:
| Question # 1 Answer: E | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C,E | Question # 5 Answer: B,E |
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