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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing manager wants to prevent customers from receiving too many messages in a short period. The rule is that no customer should receive more than one promotional message (email or SMS) per day.
Which two components must be configured to enforce this rule across all promotional campaigns and journeys? (Choose 2.)

A) A suppression list containing all recently contacted customers.
B) A journey-level property to cap entrances.
C) A global Frequency Rule defining the 1-message-per-day limit.
D) A 'Condition' activity in each journey to check the last contact time.
E) A "Promotional" category applied to all relevant messages.

2. A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A) The delivery channel (e.g., 'Email').
B) The Placement they want to test (e.g., 'email.hero.banner').
C) The Test Profile to use for evaluation.
D) The name of the Journey the offer will be used in.
E) The name of the Campaign the offer is for.

3. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Events
B) Attributes
C) Audiences
D) Identity Map

4. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
B) All profiles from the old version are immediately moved to the corresponding activity in the new version.
C) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
D) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.

5. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?

A) A batch audience evaluated daily.
B) A CSV-imported audience refreshed weekly.
C) An edge audience.
D) A streaming audience.

Solutions: