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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Scalability and Performance Design | - Performance optimization strategies - High-volume transaction design |
| Security and Data Governance | - Access control and identity management - Customer data protection |
| B2C Platform Capabilities | - Salesforce Customer 360 integration
|
| Solution Design for B2C Customer Experience | - Omnichannel experience design - Customer journey architecture |
| Integration Architecture | - API-led connectivity
|
Salesforce Certified B2C Solution Architect Sample Questions:
A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.
All data must be encrypted at rest to comply with the merchant's security standards.
Which solution is appropriate?
- A. Shield Platform Encryption
- B. Field Level Encryption
- C. Transparent Data Encryption
- D. Tokenized Sending
Correct Answer: B 🗳️
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A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.
What process should a Solution Architect follow to set up the solution?
- A. Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a send trigger.
- B. Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an email in Marketing Cloud, and create a journey.
- C. Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an email in Marketing Cloud.
- D. Export the purchase data from B2C Commerce, import the data into Marketing Cloud, and create an email in Content Builder.
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloud account. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account.
Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?
- A. Tooling API
- B. Streaming API
- C. SOAP API
- D. REST API
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) wants incoming support cases to automatically be routed to the correct team based on customer purchases.
Which option should a Solution Architect configure to accomplish this7
- A. Auto Response rules and Support Processes
- B. Queues and Assignment rules
- C. Apex trigger on a Case object
- D. Auto-launched Flow with a Record Trigger
Correct Answer: B 🗳️
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A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.
What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?
Choose 2 answers
- A. When the cart value reaches a certain value, push a chat request to assist the customer with the checkout process.
- B. Enable customer service agents to update and complete a cart transaction on behalf of the customer.
- C. Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.
- D. Enable customer service agents to enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.
Correct Answer: C,D 🗳️
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