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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Select winning path three days after journey activation
C) Place a Random Split before Path Optimizer for the pilot group.

2. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Use Journey Builder to build an audience using Ad Studio.
C) Web Studio to capture Query parameters from social media link.

3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Make the call-to-action button that links to the feedback form bigger and with red background
B) A Salesforce Survey block called in by an AMPscript function.
C) Replace call-to-action with interactive Email Form

4. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) conversion
B) linkname
C) alias

5. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Select the Recurring schedule type for the entry source in Journey Builder.
B) Select an automation to populate the Entry Source Data Extension.
C) Schedule and activate Triggered Sends for the messages in the journey.

Solutions: