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IBM M2040-641 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Business Value and Use Cases | - Enterprise content and personalization use cases - Customer experience and engagement scenarios |
| Topic 2: Solution Architecture and Components | - WebSphere Portal and Digital Experience components - Integration with IBM ecosystem products |
| Topic 3: IBM Exceptional Web Experience Overview | - IBM Digital Experience platform positioning - Key capabilities of IBM Web Experience solutions |
| Topic 4: Sales Positioning and Messaging | - Competitive differentiation overview - Value proposition for enterprise customers |
IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:
1. What would NOT be a recommended next step to prepare for a customer call to sell Exceptional Web Experience?
A) Take advantage of the links, the references, the resources that IBM has to offer to build your proposal
B) Make sure you're engaging with the right department, the actual decision makers
C) Utilize a telemarketingscript to cold call customer lists
D) Prepare a proposal that shows thebusiness value from the very beginning
2. Which is NOT an offering of WebSphere Portal?
A) WebSphere Portal Exceptional
B) WebSphere Portal Extend
C) WebSphere Portal Enable
D) WebSphere Portal Express
3. Which of the following is NOT a concern facing Banking and Financial firms that WebSphere Portal can assist with?
A) Resolving trust issues
B) Offering fee-free ATM usage
C) Increasing transparency of their operations
D) Mobile banking solutions
4. Which proof points exemplify IBM's portal leadership?
A) Highest ratio of Wikipedia entries to queries, most bloggers, no negative press
B) Lowest price leader, smallest install footprint, largest Linux install base
C) Most CRM awards, best relationship with Sun, best P/E ratio
D) Leader in Gartner Magic Quadrant, most customers, most references
5. What development tool can create template-based portlets as well as mobile applications for WebSphere Portal?
A) IBM Lotus Domino Designer
B) IBM Web Experience Factory
C) IBM Mashup Center
D) IBM Web Content Manager
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |
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