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- Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
- This certification credential will give you edge over other counterparts. Apart from knowledge from MB-220: Microsoft Dynamics 365 Marketing Exam.
- Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam
These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
- Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
- Step 2: Sign up/Login to Pearson VUE account
- Step 3: Select local centre based on your country, date, time and confirm with a payment method.
Step 3: Use Practice Tests
The last step in the preparation process for the Microsoft MB-220 exam is self-evaluation. This step involves the use of practice tests and sample questions to assess your understanding of the material.
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Manage segments and preferences | 15-20% | - Manage subscription centers and preferences - Create and manage segments - Manage consent and compliance |
| Manage marketing channels | 25-30% | - Create and manage marketing emails - Manage text messages and push notifications - Design and publish marketing pages and forms |
| Manage events and webinars | 10-15% | - Plan and configure events - Manage registrations and attendance - Integrate with webinar platforms |
| Manage customer journeys | 20-25% | - Design and implement journeys - Test, publish, and monitor journeys - Implement automation and branching logic |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure application settings - Configure integration with other services - Configure forms, pages, and templates |
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