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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Import employee email addresses into All Subscribers with an "Active status
C) Ensure employees have opted in to the test email list or data extension
D) Ask employees to use personal email addresses instead of corporate email addresses

2. How are publication lists used in the Marketing Cloud?

A) To send communication to all subscribers, regardless of opt -in status.
B) To allow subscribers to opt-down/out instead of unsubscribing from all.
C) To build dynamic content rules by subscriber type.
D) To manage subscribers in guided and triggered email sends.

3. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Link
B) Email
C) Account
D) Subscriber

4. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

A) Create three distinct Attribute Groups that link each data extension directly to Contacts.
B) Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
C) Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
D) Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

5. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Automation StudioTerm
B) Triggered Send
C) Template-based emails
D) Data Filter
E) Suppression list

Solutions: