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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Market Research | 10% | - Voice of customer - Segmentation and forecasting - Qualitative and quantitative methods - Competitive intelligence |
| Topic 2: New Products Process | 20% | - Process adaptation and improvement - Concept to launch phases - Stage-gate models - Agile and hybrid approaches |
| Topic 3: Life Cycle Management | 10% | - Introduction, growth, maturity, decline - End-of-life decisions - Maintenance and improvement - Platform and derivative management |
| Topic 4: Tools and Metrics | 20% | - Design and development methods - Financial and non-financial metrics - Concept generation tools - Risk assessment tools |
| Topic 5: Portfolio Management | 10% | - Pipeline governance - Resource allocation - Portfolio balancing - Project selection and prioritization |
| Topic 6: Culture, Organization and Teams | 10% | - Leadership and collaboration - Cross-functional teams - Organizational structures - Innovation culture |
| Topic 7: NPD Strategy | 20% | - Intellectual property strategy - Corporate and innovation strategy - Technology and product strategy - Platform strategy - Strategic alignment and goals |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Question 1
You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?
A. 600.000 units
B. 900.000 units
C. 800.000 units
D. 700.000 units
Question 2
A company has decided to embard on a high-risk project that is focued on the development of a product outside the traditional boundaries of company operation. What type of team structure would be modst suitable for this type of project?
A. Autonomous
B. Agile
C. Lightweight
D. Functional
Question 3
In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?
A. High market risk, low technology risk
B. High market risk, high technology risk
C. Low market risk, low technology risk
D. Low market risk, high technology risk
Question 4
Secondary research should be conducted __________.
A. After primary research
B. When ethnographic research cannot be conducted
C. Mainly during the late stages of a project
D. Before primary research
Question 5
The House of Quality relates the voice of the customer to the voice of:
A. Marketing
B. Engineering
C. Advertising
D. Manufacturing
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: B |
