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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Content Strategy | 20% | - Develop engaging content aligned with community goals - Use events, live video, and interactive formats - Curate and moderate content quality - Adapt content for member segments |
| Topic 2: Measurement and Analytics | 15% | - Interpret data to improve strategy - Identify opportunities for growth and monetization - Track key performance indicators - Use Meta Insights and analytics tools |
| Topic 3: Community Engagement and Moderation | 20% | - Onboard and welcome new members - Foster interaction and meaningful connections - Manage violations and enforce rules consistently - Moderate discussions and resolve conflicts |
| Topic 4: Community Strategy | 25% | - Build operational workflows and admin roles - Scale community effectively - Design community structure and governance - Plan for community lifecycle stages |
| Topic 5: Community Foundation | 20% | - Define community mission, goals, and success metrics - Apply Meta Community Standards and policies - Select appropriate Meta platforms (Groups, Pages, Instagram) - Establish community guidelines and rules |
Facebook Certified Community Manager Sample Questions:
1. A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)
A) Provide discount codes to community members who buy early bird tickets
B) Post a link to the event website with a daily reminder to purchase
C) Schedule event speakers to host Q&As in the community leading up to the event
D) Reach out privately to community members who might be interested in attending
2. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
A) Posts created by administrators
B) Members who invited friends
C) New members over time
D) Number of comments
3. There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
A) Publish a post asking members to provide their address in the comments.
B) Create content encouraging offline gatherings, with graphics of local landmarks.
C) Organize a week-long online summit to focus on helping overcome isolation.
D) Host an online meeting room for members that remains open 24/7.
4. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?
A) Decline the post and provide the member with feedback.
B) Approve the post but tag the member on the guidelines.
C) Post a welcome post including a link to the guidelines.
D) Post a reminder of the guidelines to the whole group.
5. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)
A) Create a frequently asked questions learning unit
B) Direct members to report repetitive questions using the Report to Admin tool
C) Pin a post as an announcement in the group
D) Ask members to tag an admin every time someone asks a repetitive question
E) Add useful posts to a topic tag dedicated to frequently asked questions
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,C,E |
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