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Marketing Cloud Developer Exam Reference
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The average Salary of a Marketing Cloud Developer Certified Expert in
- India - 40,945 INR
- England - 7,924 POUND
- United State - 10,400 USD
- Europe - 9,380 EURO
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Platform Architecture | 15% | - Configure and use Query Activities - Build automations in Automation Studio - Implement triggered send architectures - Design solutions using Journey Builder - Create and manage CloudPages |
| Contact Handling | 14% | - Implement contact segmentation and filtering - Use contact model concepts effectively - Manage contact attributes and data - Handle contact identity resolution |
| Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Create and manage API integrations - Utilize REST and SOAP APIs for integrations |
| AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation |
| Data Modeling | 16% | - Define contact data structure and contact key - Implement data import and export processes - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access |
| Security and Data Governance | 12% | - Apply data retention policies - Manage API key security and OAuth flows - Implement role-based access controls - Configure data privacy and compliance settings |
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