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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging | 11% | - Deliverability and compliance management - Cross-channel messaging strategy - Personalized content design and delivery |
| Topic 2: Data Modeling and Management | 21% | - Reporting, data views, and tracking extracts - Contact identity and data governance - Data object selection and relationship definition |
| Topic 3: Discovery and Architecture | 16% | - Requirements gathering and analysis - Solution recommendation and long-term maintainability - Data and segmentation strategy design |
| Topic 4: Account Configuration | 12% | - Account hierarchy design and management - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution - Sender Authentication Package implementation |
| Topic 5: Automation | 20% | - Automation Studio workflow implementation - Journey Builder flow design - Automation type and activity selection |
| Topic 6: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging - Extension product selection and implementation |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. Scenario: A data team wants to automate the synchronization of subscribers' unsubscribe statuses from their enterprise account to an external CRM in a consolidated file. They need to capture unsubscribe data across all child business units.
A) _Subscribers
B) _Complaint
C) _BusinessUnitUnsubscribes
D) _Unsubscribe
2. A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?
A) Create and execute a Tracking Extract
B) Create and execute a SQL Query against the _Click data view
C) Create and execute a Subscriber Engagement report
D) Create and execute a Data Filter on the _Click data view
3. Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern. What approach should be recommended?
A) A Private Domain should be applied to the parent business unit.
B) A Sender Authentication Package should be used for Cloud Kicks.
C) A new Sender Authentication Package should be used for NTO.
D) A Private Domain should be applied to the child business unit.
4. Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?
A) Remove existing user mappings, attribute mappings, and tracking subscriptions.
B) Update query activities that reference the synchronized data extensions.
C) Configure Multi-Org settings to account for two production instances in Setup.
D) Rename and delete sandbox synchronized data extensions before connecting.
5. After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud. Which configuration in Marketing Cloud should the customer verify?
A) Required profile attributes are properly mapped.
B) Report is saved in Standard Salesforce folder.
C) Email Address column is included in the report used for sending.
D) Sendable Data Extension is saved in the Salesforce Data Extension folder.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: D |
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