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GCCC Strategic Communication Management Professional Sample Questions:

1. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Achieve top of mind awareness of the brand by the end of 2020
B) Increase subscriptions by 15% among 25-45-year-olds within a year
C) Achieve 1,500,000 impressions among target population
D) Increase awareness by 10% in the Southern region and by 20% in the Northern region

2. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
B) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
C) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
D) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.

3. Tasked with developing a marketing communication plan to promote a new product launch, a communication manager should begin by:

A) Meeting with suppliers to determine whether marketing costs can be shared.
B) Analyzing whether the sales goals for the new product are realistically achievable.
C) Segmenting the targeted potential and current customers and focusing on the most profitable segments for this product line.
D) Designing a creative social media campaign that will highlight the product's innovative features.

4. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Advise transparent communication to affected stakeholders, proportionate to the issue
B) Recommend disclosure only if customers or media raise concerns
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Delay any communication until legal counsel confirms there is no obligation to disclose

5. To lower the risk of damage to reputation, a proper crisis communication strategy MUST:

A) focus on signal detection, preparation and prevention, damage containment, business recovery, and analysis to elicit learnings.
B) focus on crises common to the industry of the organization and the media management plan.
C) consider cultural, human, safety, organizational and technical factors, and take into account all company stakeholders.
D) prepare for a broad range of crises and the financial, organizational, and technical factors.

Solutions: