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Oracle 1Z0-340-25 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaigns | - Use Program Canvas and Program Builder - Describe Campaign types and Canvas elements - Configure Campaign workflow and decision logic |
| Topic 2: Email and Email Deliverability | - Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation) - Configure and review email deliverability tools (Insights, Analyzer) - Create and configure email assets |
| Topic 3: Forms and Landing Pages | - Create and style landing pages - Create and configure forms and form processing steps - Describe progressive profiling and data lookups |
| Topic 4: Integration | - Describe the AppCloud and connectors - Describe basic API usage and integration patterns |
| Topic 5: Lead Scoring and Management | - Describe the Lead Scoring model - Describe Sales Tools and integration with CRM - Configure scoring rules and thresholds |
| Topic 6: Eloqua Fundamentals | - Describe security and user management - Explain the contact model and data structure - Describe Eloqua's role in CX and the key modules |
| Topic 7: Segments | - Create and configure shared and static segments - Evaluate segment performance - Use filters and comparison fields |
| Topic 8: Reporting and Analysis | - Describe key reports and dashboards - Use Insight for data analysis and visualization |
Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions:
1. Which of the following is a key configuration requirement of closed-loop reporting in Oracle Eloqua?
A) Creating email campaigns with dynamic content
B) Integrating Eloqua with third-party CRM systems
C) Adding HTML forms to landing pages
D) Enabling tracking scripts on web pages
2. How many attendees are typically required for an Oracle Eloqua marketing implementation?
A) Three
B) Two
C) One
D) It varies depending on the size and complexity of the implementation
3. Which of the following is a benefit of integrating Oracle Eloqua with a CRM system?
A) Enhanced prospect tracking and reporting
B) Improved lead nurturing and scoring
C) Streamlined data synchronization and management
D) All of the above
4. Which feature of Oracle Eloqua allows sales teams to access and manage their leads seamlessly within their CRM system?
A) Eloqua Web Data Lookup
B) Eloqua Content Syndication
C) Eloqua Profiler
D) Eloqua Sales Tools
5. Which option best describes what happens when a contact unsubscribes from an email via the Oracle Eloqua Preference Center?
A) The contact will be automatically removed from the contact database.
B) The contact will receive a confirmation email upon unsubscribing.
C) The contact will no longer receive any emails from the organization.
D) The contact will continue to receive emails, but they will be marked as 'unsubscribed'.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: C |
