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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects |
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance |
| Administration | 11% | - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
1. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
A) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
B) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
C) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
D) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
2. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?
A) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
B) Increase the wait time on the Email send action steps.
C) Set the Engagement Studio program to repeat every 10 days.
D) Automatically remove prospects from the program when an email reply trigger is met.
3. LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
A) Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B) Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C) Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D) Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
4. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers
A) Capture complete demographic information about an anonymous visitor.
B) Associate visitor activity to a prospect on form submission.
C) Trigger page actions to occur when a prospect visits a certain URL.
D) Track the prospect's click path through the website's content.
5. A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
A) Dynamic list based on the form submission
B) Automation rule based on the form submission
C) Segmentation rule based on the form submission
D) Completion action on the form submission
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: D |
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